Free Website Audit
Why should I care about how my website is doing?
We are living in the digital age with UberEats bringing us food to our doors and Amazon dropping off everything else we need. Sometimes it's hard to imagine why we would even need to go into a physical store. The pandemic has opened many people's eyes around the world, we realize that we can pretty much buy products and services from the safety of our homes. Why would we go back? Well in short, we aren't. The convenience of having anything at our finger tips is too easy.
Now, I'm going to throw some numbers out at you. Most other small business owners don't have this information so if you follow my advice, you will find yourself way ahead of your competitors. I can tell you that most of the clients I work with usually do not have a website, and if they do it is not even close to ranked on the top 20 searches on Google.
At the beginning of 2021, there was a study done by a Marketing Company called Blue Corona less than two-thirds of small businesses have a website.
More than 36% of small businesses don't have a website.
35% of small businesses think their operation is too small to have a website.
58% of small businesses are planning on building a website in 2021.
Many Small Business owners may feel like they don't need a website or it's a waste of money. However, now more and more business owners are realizing they are missing out on a lot of money by not being visible digitally.
70-80% of people research a company online before visiting it or making a purchase.
You are wasting money by not having a website or having an out of date website in 2021. Website audits are an essential measure to improve the efficiency and visibility of a website. Audits improve Google search rankings while increasing site traffic and performance. A website audit presents a business with a great opportunity for growth.
The website audit will include:
Site Health (Over all wellness of your website based on error and warning messages)
Google Web Vitals
Internal link audit
Meta Description audit
4XX and 5XX status codes
Title Tags (H+)
Internal image audit
Incorrect or expiring hosting certificate
Chains and loops
Page load speed
Low text-HTML ratio
Low or high word count per page
Alt Attribute status
External link broken reports
external link with No follow attribute
Site Map status
Identification of Robots.txt
Google Analytics set up
Permanent redirect links
Anchor text audit
403 http status code
404 and 301 status codes
Invalid Structured data items