Content marketing can work extremely well if you know what you're doing. It's all too easy to put it in motion, but without a clear strategy, the multifarious elements of content marketing will be at your disposal with no cohesive idea how to assemble them! In this post, we've assembled all the info you'll need for a strategy that works beautifully.
Businesses that blog generate 67% more leads than businesses that don’t blog.
They also get 55% more website visitors and 434% more pages indexed in search engines.
What if you could hand off content – the entire thing, from planning to creation to publishing – to someone who already knows how it all fits together? Who has a proven record of making it work?
That’s what we are here for, to help guide you in the right direction. With Google's emphasis on content, it's important to have a fully fledged out plan for your content creation every month.
We can create blog post with 500 words or a bigger blog post with 1,200 words. Every blog is fully researched based on your business and your competition. With currently has over 600 writers and 150+ editors, producing more than 3 million words of high-quality content each month.
We have a category system that makes sure your content goes to the same writing group each week. Using a single writer opens you up to a single point of failure when producing weekly content. You will complete a business assessment interview that will travel with your content orders. This assures that your intentions and attributes are known to the writers and come through in your content.
Strategy is Key!
Strategy is everything in content marketing. Without a plan of action, your content will go nowhere.
That must include goal setting, how you’ll track and measure those goals, and the type of ROI you’d like to see from content.
78% of marketers who said their content marketing was very successful also reported having a documented content strategy, per a Semrush survey. Most focused on content quality, SEO, and visual content in their planning.
Know your budget
What are you willing to spend on content marketing? Set a limit, but don't set it in stone.
You may need to nudge it up or down depending on how well you understand the costs associated with content. (If you have no idea, you might want to do some research on what content marketing typically costs brands of your size.)
Also, remember that most agencies will be willing to work with your budget and set realistic goals you can reasonably meet with the amount you've invested.