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Writer's pictureKasi Drummer

Post-Launch Insights: A Comprehensive Website Audit Every Month

Alright besties, you just launched your new website, and the first month is all about excitement and opportunities! You might be wondering, are people finding me? Do they like my art? Is my website doing what it’s supposed to do?


Don’t worry, I got you!


I want to help you learn how to peek at your website’s data so you can feel confident about it. For a more in-depth guide on SEO for artists, check out our article on SEO for Artists Explained. I work with amazing artists like Your Sister's Pot Shop to help their websites grow, and I’m here to show you how you can do it too. Learning about your website will help you make those smart moves and make sure your art shines for everyone to see.


Why the First Month Is Important for Painter Website Optimization

Think of the first month like planting seeds in your garden. You want your website to grow and attract visitors like bees to flowers. For Your Sister's Pot Shop, we took a look at the first month to see what was working, what needed a little TLC, and how we could keep things growing. You can read more about this journey in Your Sister's Pot Shop Case Study.


Checking your data every month helps you see if your website is doing what you want it to do—helping people find you and love your art. If you make it a habit, you’ll know exactly what to tweak to keep things getting better and better.


Traffic and Visitors: Understanding Your Artistic Hub

First things first, let’s see where your visitors are coming from. For Your Sister's Pot Shop, we found that most people were coming from Facebook (thanks, social media!).


But we didn’t know exactly which posts were the magic ones because we didn’t track them closely enough. Knowing where your visitors are coming from helps you understand what’s bringing the most love to your site.


We used Wix's internal analytics, which is connected to Google Search Console and Google Analytics, to track where our visitors were coming from and to learn more about our audience. Wix has such a great analytics system that makes it super easy to see all the info you need.

  • What to Look For: Find out where your visitors are coming from. Are they finding you through social media, direct visits, or maybe links from other sites? This helps you know what's working. And when you know what works, you can do more of it to get even more visitors!

  • What to Do Next: Make sure to track each link you share. With Wix's internal analytics connected to Google Analytics and Google Search Console, you can easily see where every visitor is coming from. This helps you figure out which posts or links are the all-stars, so you can keep using them.


Finding and Fixing Errors On An Artists Website

Let me tell you, we found a broken link on Your Sister's Pot Shop's website that led to a 404 error page. Even a small mistake like this can make people leave your site in a flash. If someone clicks a link that doesn’t work, they might just give up and not come back—and we don’t want that!

  • What to Look For: Check your site to see if there are any “404 error” pages. This means something is broken and needs fixing. You can use website tools to help find those pesky broken links, or you can click around your site to check things yourself.

  • What to Do Next: Fix those broken links right away! Make a habit of clicking through your website often to make sure everything is working perfectly. It’s a good idea to check things at least once a month to keep everything smooth and easy for your visitors.


How Your Blog Posts Are Doing: Blog Engagement

Blog posts are the perfect SEO campaign for the first year of your website, especially for artists. They’re such a fun way to share your art and connect with your audience while also boosting your website's visibility on search engines.


For Your Sister's Pot Shop, we published 23 blog posts in the first month. We analyzed important data like impressions, bounce rates, and organic reach to understand how people were interacting with the content. We saw that people were reading the posts—even though they didn’t leave a ton of comments or likes. This shows that people are interested, even if they’re not always ready to interact directly.


Blogging helps you establish authority in your niche, bring in more keywords, and keep your website fresh and active—things that search engines love. Each blog post is like a new door to your website, giving more opportunities for people to find you. It’s also a great way to start building backlinks, as other sites may link to valuable content you’ve shared. Over time, these blog posts help create a comprehensive network of related content, which can really improve your overall search rankings.

  • What to Look For: See which blog posts are getting the most views. Are there certain topics that people are really loving? If you know what’s getting attention, you can create more of that good stuff.

  • What to Do Next: Write more posts about what people love! You could even turn a popular post into a whole series. Need some inspiration? Check out these 3 Easy Blog Post Ideas for Artists to Start With to get started. Also, try reaching out to other blogs to share your content. Sharing your posts with more people helps bring more visitors to your site and helps you connect with other artists and audiences.

  • What to Look For: See which blog posts are getting the most views. Are there certain topics that people are really loving? If you know what’s getting attention, you can create more of that good stuff.

  • What to Do Next: Write more posts about what people love! You could even turn a popular post into a whole series. Also, try reaching out to other blogs to share your content. Sharing your posts with more people helps bring more visitors to your site and helps you connect with other artists and audiences.


Keywords People Use: Search Engine Optimization Learning

Keywords are the words that people type into Google to find your website. For Your Sister's Pot Shop, we saw some cool keywords like “who discovered clay.” Some of her product pages even showed up as product snippets, which is awesome! It means that Google is showing those pages to people who might be ready to buy.

  • What to Look For: Look at the search terms people are using to find your website. Are they searching for the things you’re talking about? Knowing what people are searching for will help you make sure you’re talking about the right things.

  • What to Do Next: Update your page titles and descriptions to make them more fun and interesting. Try to use keywords that more people might search for, like “ceramic sponge holder for kitchen sink.” Using these keywords will help more people find your art when they’re searching online.


Online Store Performance: Selling Art Online

If you have an online store, it’s super important to see how many of your visitors are turning into customers. For Your Sister's Pot Shop, we found one abandoned cart that was recovered thanks to an email reminder—yay! That means someone came back and bought something after getting that little nudge.

  • What to Look For: Check how many people are putting items in their cart but then not finishing their purchase. This is key because it shows that people are interested in your products but might need a little push.

  • What to Do Next: Set up an email reminder for abandoned carts. Sometimes, offering free shipping or a small discount can make people want to complete their purchase. Those little incentives can really make a difference and bring in more sales.


Planning for Next Month: Art Exhibit Marketing and More

The first month is all about learning, bestie. For Your Sister's Pot Shop, our next step is to get more links from other websites and find guest blog opportunities to get more eyes on her art. If you want your site to grow, think about who you can collaborate with or where you can share your content. The more people who see your website, the more visitors (and hopefully customers!) you’ll have.

  • What to Look For: Look for guest blog opportunities or other artists who might want to collaborate. Think about where you could share your content so more people can see it.

  • What to Do Next: Reach out to blogs and offer to write a guest post or help replace a broken link with your content. Getting more links to your website (a.k.a. backlinks) will help it grow. Teaming up with other artists or blogs is an amazing way to get more people interested in your work.


Check, Learn, and Grow with the Best Website Templates for Artists

Checking your website every month is one of the best things you can do for your art business. It helps you see what’s working and what could use a little more love. Working with Your Sister's Pot Shop showed that even in the first month, there are so many ways to bring in visitors, improve your content, and make sure your website is reaching your audience.


If you feel like you need a hand, remember that it’s all about learning and growing—and you’re not alone! The more you look at your website, the more you’ll learn, and the better your website will get. Keep checking, keep improving, and keep sharing your amazing art with the world!




A collage of pages from a comprehensive website audit report for an artist's website. The image shows a detailed analysis with metrics like traffic sources, financial data, keyword rankings, and suggestions for improving website performance. The title "Website Audit" is centered on the cover page, emphasizing the audit's focus on the growth of the artist's online presence.

If you want a comprehensive website audit like this one to help you understand how your website is performing and how to make it even better, reach out and let's get started!



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