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Domain Authority: Is It A Google Ranking Factor?

As a first-time business owner, you may have heard of the term "Domain Authority" (DA) while exploring ways to improve your website's search engine ranking. But what exactly is Domain Authority, and is it a Google ranking factor? In this blog post, we will demystify DA, explain its significance, and explore ways to improve it. Plus, find out how you can order a report from us to learn your business's DA and receive expert guidance on boosting your website's ranking.

What is Domain Authority?

Domain Authority is a metric developed by Moz, a leading SEO software company, to predict how well a website will rank on search engine result pages (SERPs). DA is scored on a scale of 1 to 100, with higher scores indicating a greater likelihood of ranking higher on SERPs. It takes into account various factors, such as the number of backlinks to your website, the quality of those backlinks, and the overall age and popularity of your domain.

Is Domain Authority a Google Ranking Factor?

While Domain Authority is not a direct Google ranking factor, it is an essential metric to consider when evaluating your website's overall SEO performance. Since DA takes into account factors that impact search engine rankings, such as backlinks and domain age, it can provide valuable insights into the potential of your website to rank higher on Google.

How to Find Your Domain Authority:

To check your website's Domain Authority, you can use Moz's free Link Explorer tool. Simply enter your website URL, and the tool will provide you with your DA score and other valuable metrics, such as the number of linking domains and the total number of inbound links. Alternatively, you can order a report from us to learn your business's DA and receive expert guidance on improving your website's ranking.

How to Improve Your Domain Authority:

  1. High-Quality Backlinks: Focus on earning backlinks from reputable and authoritative websites. These can be achieved through guest posting, creating shareable content, and building relationships with industry influencers.

  2. On-Page SEO: Optimize your website's content, title tags, meta descriptions, and internal linking structure to ensure it is search engine friendly.

  3. Content Marketing: Create high-quality, informative, and engaging content that provides value to your audience and encourages organic shares and backlinks.

  4. Mobile-Friendliness: Ensure your website is responsive and optimized for mobile devices, as Google considers mobile-friendliness when ranking websites.

  5. Social Media: Leverage social media platforms to promote your content and earn additional backlinks, which can help boost your DA.

  6. Domain Age: While you can't control the age of your domain, keep in mind that older domains tend to have higher Domain Authority scores.

  7. Be Patient: Improving your Domain Authority takes time and consistent effort. Focus on implementing effective SEO practices, and your DA will gradually improve.

Domain Authority, while not a direct Google ranking factor, is an essential metric to consider when evaluating your website's SEO performance. By focusing on improving your DA, you can indirectly boost your website's ranking on search engines like Google. To get a detailed report on your business's Domain Authority and expert guidance on how to improve it, contact us today. Our services, coaching program, and book, The Mindful Entrepreneur, are designed to support first-time business owners in navigating the world of SEO and digital marketing effectively.

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Bringing digital power to business owner's 


Owner, Kasi Drummer

I help small and medium business owners compete with big corporations by teaching them know how to use search engines like Google and/or creating a Search Engine Optimization dynamic monthly plan.

There are more than 1 billion searches made on Google every day, and only 5% of those searches are for local businesses.


This means that people can find your business but they won't be finding it on the first page of their search.


I show you exactly why this happens, how to fix it, and what you need to do so that your small or medium sized company can compete with corporate giants.

Hey folks, I'm Kasi Drummer the owner of J&K Online Development. I want to bring you information to get your website in front of more people and how to nurture your relationships with your customers.

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