As a Biology Major and a SEO specialist, I am quite impartial to Growth Marketing as it merges my two worlds together. Honestly, I didn't know I was using growth marketing practices until around 2 years after I started my agency. Since I was in elementary school, I have been studying for a biology job. The scientific method is practically integrated into my DNA and so this line of thinking has integrated into all of my SEO clients plan.
Most clients that I speak with know how important SEO is but are simply undereducated about how dynamic your strategy has to be. The basic concept of Search Engine Optimization boils down to changing your website based on SEO algorithm changes and how your audience utilizes your website.
What it looks like to hire a Growth Marketer?
Usually when I speak with my potential clients they were needing a growth marketer but they didn't know what it was called. Many entrepreneurs hire someone to create or update an existing website after it was sitting for months to years without being updated. After they fix the website, they see a spike in traffic (or no traffic at all) and then the traffic bottoms out. This is the difference between traditional marketing and growth marketing.
Instead, take a step back and start asking yourself: Where do I want to see your business in 3, 6, 9 months from now? This isn't a quick fix overnight but a long strategic plan over the next several month. Search Engine Optimization is a slow process that takes research, strategy, data and more planning.
Are you looking to fill out the top of your sales funnel? Get more traffic to your website for exposure of your brand? Do you have a lot of traffic but you can't get anyone to convert to be a customer?
Once we have created an idea of what you are wanting to accomplish in the first 3 months, we can begin to plan out the first tasks that you want to measure. We will make changes to your website and then start collecting your data to then make changes to your plan.
Traditional marketing will only give you the traffic but growth marketers will grow your business. We will pay attention to Google Core Updates, make changes to your content, build citations and build out your online presence for your brand.