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Writing Shareable Content to Boost Your SEO

Updated: 4 days ago

Hey there, savvy business owners! I’m Kasi from J&K Online Development, and today we’re going to talk about something super important for your online presence: writing shareable content. If you’re thinking that blogs are a thing of the past, I’m here to show you that they’re very much alive and kicking! Let’s dive into what makes content shareable and how you can create content that people will want to share.


The Power of Shareable Content

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Remember the days when blogs were the go-to for everything? Recipes, travel tips, personal stories – they were everywhere! I remember my first computer vividly. It was Christmas, and I was 8 years old, living in Huffman. My dad had just gotten a fancy computer job at Avnet and bought us a family computer. The sound of dial-up internet still brings back so many memories! Well, guess what? Blogs are still incredibly powerful tools for your business. Shareable content can drive traffic to your site, improve your SEO, and boost your brand’s visibility. The key is creating content that your audience finds valuable and wants to share with others.



What Kind of Content is Most Shareable?

So, what types of content are people most likely to share? Let’s break it down:

  • Listicles: Think “Top 10 Ways to Improve Your SEO” or “5 Tips for Writing Engaging Content.” These are easy to read and packed with valuable info.

  • How-To Guides: Step-by-step instructions on solving a problem or achieving a goal. People love practical advice they can apply immediately.

  • Infographics: Visual content that presents information in an easy-to-digest format. Perfect for sharing on social media.

  • Videos and Webinars: Engaging multimedia content that’s great for explaining complex topics or showcasing your expertise.

  • Personal Stories and Case Studies: Authentic narratives that people can relate to. Sharing success stories builds trust and credibility.

  • Interactive Content: Quizzes, polls, and interactive infographics are fun and engaging, making them highly shareable.



How to Create Content That People Want to Share

Now that you know what types of content are shareable, let’s talk about how to create it:

  1. Know Your Audience: Understand their interests, pain points, and preferences. Create content that addresses their needs and answers their questions.

  2. Create Valuable Content: Provide actionable insights and solutions. Content that helps your audience solve problems or achieve goals is more likely to be shared.

  3. Use Engaging Visuals: Enhance your content with images, videos, and infographics. Visuals make your content more appealing and shareable.

  4. Write Compelling Headlines: Craft headlines that grab attention and encourage clicks. Your headline is the first thing people see, so make it count!

  5. Incorporate SEO Best Practices: Use keywords naturally and optimize your content for search engines. This will help your content reach a wider audience.

  6. Leverage Social Proof: Include testimonials, reviews, and user-generated content. People are more likely to share content that others have endorsed.

  7. Encourage Engagement: Ask questions, invite comments, and foster a community. The more people interact with your content, the more likely they are to share it.


Case Study: Lizzie's Bakery

Let’s take a look at Lizzie's Bakery, a business that successfully revived their blog to great effect:


Lizzie, the owner of Lizzie’s Bakery, wanted to increase her online presence and attract more customers. She started a blog featuring delicious recipes, baking tips, and personal stories about her journey in the baking world. By creating valuable, shareable content, Lizzie saw a significant increase in website traffic and customer engagement. Her SEO improved, and she attracted new customers both online and in her local community.


Key Takeaways:

  • Lizzie knew her audience loved baking tips and personal stories.

  • She provided valuable content that people wanted to share.

  • She used engaging visuals and compelling headlines.

  • She encouraged comments and interaction on her blog posts.

For more inspiration, check out Lizzie's Bakery blog here.


Tools and Resources for Creating Shareable Content

Here are some tools that can help you create and share amazing content:

  • Content Creation Tools: Canva for visuals, Grammarly for writing.

  • SEO Tools: SEMrush for keyword research and backlink analysis, Ahrefs for competitor analysis.

  • Social Media Management Tools: Buffer and Hootsuite for scheduling and managing posts.

  • Analytics Tools: Google Analytics and BuzzSumo to track your content’s performance.



Embracing the Power of Shareable Content

Creating shareable content doesn’t have to be daunting. By understanding your audience, providing valuable insights, and leveraging the right tools, you can create content that people love to share. So, dust off that old blog and start writing!


For more tips on boosting your SEO, check out our blog post The Essentials of a Healthy Backlink Profile.


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