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Setting Up Your Online Art Store

Hey there, art girlies!


Ready to turn your amazing artwork into a thriving online business?


Let's dive into the ultimate guide to setting up your very own online art store. I'll walk you through everything you need to know—from choosing a domain to designing your site with Wix Studio, and even integrating essential tools like ArtArchive.


Plus, we'll compare Wix with other platforms so you can pick the best fit for your creative empire.


Let's get started!


Step 1: Choosing Your Domain and Hosting


First things first, you need a catchy domain name. This is your online address, so make it memorable and relevant to your art. Think [YourNameArt.com] or [ArtByYourName.com].


Once you have a killer name, you’ll need hosting. Hosting is like renting space on the internet for your website. Here are a few top choices:

  • Wix: Perfect for beginners with its user-friendly interface and all-in-one hosting and design solutions.

  • Bluehost: Known for excellent customer service and affordable pricing. It’s great if you’re planning to use WordPress.

  • SiteGround: Offers robust performance and security, ideal if you expect high traffic.


Why I'm Biased Towards Wix

Okay, confession time—I’m totally biased towards Wix. And here's why: I’ve been using Wix for the past three out of four years as a web designer, and I’m now a partner for Wix. This means a few amazing things for you:

  1. Insider Insights: As a Wix partner, I get exclusive insights into upcoming features and updates. This means I can keep your website ahead of the curve with the latest tools and trends.

  2. Dedicated Support: I have a direct line to a manager at Wix who can speed up resolutions if you ever run into issues. No more waiting in long queues or dealing with generic support responses.

  3. Proven Expertise: With years of experience using Wix, I know all the tips and tricks to make your site not only look fabulous but also function seamlessly.


Now, let's dive into setting up your art store with Wix Studio.


Step 2: Designing Your Website with Wix Studio


Now, let's make your website shine! Wix Studio is an amazing tool for artists because it’s super intuitive and packed with gorgeous templates.



Here’s how to get started:

  1. Choose a Template: Browse through Wix’s art and photography templates. Pick one that resonates with your style.

    1. Pro Tip: I have a selection of beautiful templates for sale that are specifically designed for artists like you! These templates are always growing, so be sure to check back regularly. I'm also open to suggestions—if you have ideas for new templates, let me know! I'm putting out a Google form where you can submit your ideas, and I’ll notify you when new templates are published. Your input helps me create exactly what you need!

  2. Customize Your Design: Use the drag-and-drop editor to make it uniquely yours. Add your logo, change colors, and tweak layouts.

  3. Add Essential Pages:

  • Home: Showcase your best work.

  • Gallery: Create a stunning portfolio.

  • About: Share your artist story.

  • Contact: Make it easy for customers to reach you.



Step 3: Integrating Essential Tools


ArtArchive Integration: This tool is a game-changer for managing your art business. It helps you track inventory, manage sales, and run marketing campaigns effortlessly.


Other Online Stores:

  • Etsy: A popular marketplace for artists. Easy to set up but comes with fees.

  • Shopify: Strong e-commerce capabilities. Great for larger inventories and offers robust sales tracking.


Step 4: Marketing and SEO Strategies

Let’s get your art noticed! Here are some tips:

  • SEO Basics: Use keywords in your page titles, descriptions, and image alt texts to improve your search engine ranking. Need more detailed guidance? Check out the SEO Playbook: Quickfire Quarters. This workbook is packed with actionable tips to boost your site’s visibility and drive traffic.

  • Social Media: Share your art on Instagram, Pinterest, and Facebook. Engage with your audience and use hashtags to expand your reach.

  • Email Marketing: Build a mailing list and send newsletters with updates, new art pieces, and exclusive offers.


FAQ

What is the best website to sell art?

  • It depends on your needs. Wix is great for a custom website, Etsy is perfect for reaching a built-in audience, and Shopify is best for serious e-commerce.


Which art website is the best?

  • For complete control and design flexibility, Wix is fantastic. For marketplaces, Etsy is the go-to.


What is the best place to post art online?

  • Instagram is amazing for visuals and engagement. Pinterest is also excellent for driving traffic to your site.

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