SEO (Search Engine Optimization) is super important for artists who want to get noticed online, but things are changing fast in 2024. New trends, updates in how search engines work, and more competition mean artists have to adjust their SEO strategies to stay visible. But here’s the question: are you keeping up, or are you losing money?
Let’s look at how SEO is changing this year and how you can make sure your website—your digital art gallery—keeps performing at its best. All of these are topics that you'll learn more about in my educational platform, where I break down SEO step-by-step for artists.
Your Website Without SEO Is Like a Book Without a Title
Imagine walking into a huge library.
Your art website is like a book in that library. But without SEO, it’s like your book doesn’t have a title, author, or summary, and it’s just placed on a random shelf. No one, not even the librarian (Google), knows how to find it or recommend it to the right people.
That’s what happens when you ignore SEO on your website. To make sure collectors, curators, and fans can find your art, you need to give Google all the right clues—both on your website and off—so it knows how to help people discover your work. This is one of the key concepts we cover in-depth in the platform, giving you the tools to optimize your website effectively.
This is where SEO steps in — and in 2024, it’s more important than ever to not only "title" your book but make sure the right people can see it.
On-Page SEO: The Basics Are Still Essential
In 2024, on-page SEO is still the key foundation for painter website optimization and more. You'll learn exactly how to master on-page SEO in my educational platform, step-by-step. It’s changing to focus more on user experience and content quality.
It’s not just about adding keywords anymore—search engines now look at how useful and interesting your content is. You need to organize your site in a way that makes sense—just like writing a book where the title, summary, and chapters all fit together.
For artists, this means: In the platform, I'll show you how to implement each of these techniques effectively. For artists, this means:
Using relevant keywords like "modern abstract art for sale," "original landscape paintings," or "affordable portrait commissions" in your titles, descriptions, and image text.
Making sure your website is easy to use on phones since more people are searching that way.
Making sure your website loads quickly. Google pays a lot of attention to how fast your site works.
The focus on user experience in 2024 means your website needs to look great and work well. In the educational platform, we dive deep into user experience to ensure your website works perfectly for both visitors and search engines. It’s like making sure your book has a beautiful cover, a strong title, and well-organized chapters.
The Role of Content in 2024: Quality Over Quantity
Google is focusing on deep, meaningful content instead of just lots of it. In my educational platform, I'll guide you on how to create this kind of meaningful content that ranks well and connects with your audience. In the past, posting lots of blog posts could help your ranking, but now, search engines care more about quality. Your content needs to really connect with your audience, answer their questions, and keep them interested. This is where learning about search engine optimization is really helpful.
For artists, this means creating not just beautiful galleries, but also interesting content—blog posts about your creative process, video tours of your studio, or interviews about what inspires you. Creating content like this helps your audience and also improves the SEO of websites on platforms like Wix, making them good tools for getting found.
Check out this blog post for 3 Easy Blog Post Ideas for artists to start with. Plus, by signing up for my newsletter, you'll be the first to know about updates, extra resources, and discounts leading up to the launch of the educational platform.
Off-Page SEO: Expanding Beyond Your Website
Here’s where SEO is really changing for artists in 2024: off-page SEO. You'll also learn all about off-page SEO in the educational platform—how to build authority and grow your online presence beyond just your website. This is about more than just optimizing your website—it’s about building authority and trust across the web.
Think of it like this: after you’ve titled your book and made it look great, you go on a book tour. This is just one example of how I break down SEO concepts in the platform to make them easy to understand. You tell people about your book, work with other authors, and get your book mentioned in different places. In the SEO world, this is called building backlinks—getting other websites to link to yours.
In 2024, Google is focusing more on authority. This means:
Backlinks from trustworthy websites are more important than ever.
Collaborations and mentions on other platforms—like guest blogs, podcasts, or art community features—will help boost your site’s credibility.
The more quality backlinks you have, the more Google sees your site as valuable, like a book that keeps getting mentioned by others. If you’re asking, "Can I teach myself SEO?" the answer is yes—and learning how to build backlinks is a big part of that. In the educational platform, I provide step-by-step guidance on building backlinks so you can teach yourself SEO effectively. Check out this post on how to build a healthy backlink profile.
Current Google News To Pay Attention To
Google’s search algorithms are always changing, and I want to highlight these two important updates. Stay up to date with changes like these by signing up for my newsletter—you'll get the latest updates and resources to stay ahead.
Google Penalties and Algorithm Updates
As SEO changes, the risks do too. In 2024, Google penalties for bad SEO practices (like buying backlinks or stuffing too many keywords) are more serious. If you fall into these traps, it could take weeks or even months to recover.
How long does it take to recover from a Google penalty? It’s not quick. You have to fix bad links, change your strategy, and wait for Google to check your site again. The best plan is to stay proactive and make sure your SEO tactics are honest and smart.
The Google Antitrust Lawsuit: What Artists Should Know
The Google antitrust lawsuit is making waves, and artists should pay attention. This lawsuit challenges Google’s power in search and digital advertising, and it could change how search engines work in the future.
Right now, Google’s algorithms decide how and where your art shows up in search results. But if Google has to change its practices, it could affect SEO strategies and how artists make their websites more visible.
Here’s what to consider:
Algorithm Changes: If Google has to change, SEO strategies could change a lot too. Keeping up with these changes will be important for staying visible. I'll make sure you stay informed about these changes through the platform, so you're always ahead of the curve.
Search Engine Diversity: This case might create more competition, so artists might need to optimize for other search engines like Bing or Yahoo to reach more people.
Advertising Changes: If Google loses some control over digital ads, there could be more chances to advertise your art fairly.
For more details on how this case could impact your online art business, check out my in-depth exploration of the Google Antitrust Case.
Ready to Take Control of Your SEO in 2024?
If keeping up with SEO feels overwhelming, don’t worry—you don’t have to do it alone. Whether you want a custom website to show off your art or help with an SEO strategy made for 2024, I’m here to help. And don't forget, by signing up for my newsletter, you’ll not only get updates and resources but also have a chance to become an influencer for the educational platform, getting two months free and an opportunity to be the face of the platform by recording your progress.
Let’s Chat!
I’m offering a free 15-30 minute discovery call where we can discuss your website or SEO needs. We’ll go over where your online presence stands and how to take it to the next level. Sound good?
Schedule your free discovery call today, and let’s make sure your art gets the attention it deserves in 2024!
And don’t forget—this Christmas, we’re launching the Artist Hub! This monthly subscription offers educational classes, a supportive community of artists, exclusive resources, and beautifully designed website templates. If you found this blog helpful, you’ll love what’s in the Artist Hub. If you found this blog helpful, make sure to sign up for my newsletter to get updates, exclusive discounts, and the chance to be an influencer for the Artist Hub, where you can access everything you need to grow your online art business.
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