Online Review Stats for Business Owners | J&K Online Development
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The Power of Online Reviews: 18 Stats Every Business Owner Needs to Know

Updated: Jan 11, 2023

As a start-up business, it's important to understand the impact of online reviews on your

brand and reputation. Online reviews can significantly influence the way consumers view your business and can even impact your search engine ranking. That's why it's crucial for start-up businesses to pay attention to their online reviews and manage their reputation effectively.


To help you understand the importance of online reviews, we've compiled a list of 18 stats every start-up business owner should know:


As a start-up, it's important to stay on top of your online reviews and manage your reputation effectively. Our customer reputation app can help you do just that for only $39 a month. With our app, you can easily track and manage your online reviews, respond to customer feedback, and even get alerts for negative reviews. Don't let online reviews impact your business negatively. Start managing your online reputation with our app today.


1. Positive and negative reviews both influence consumers.

When it comes to online reviews, it's important to understand that both positive and negative reviews can influence consumers. Positive reviews, of course, can help boost your reputation and encourage more people to do business with you. However, negative reviews can also have an impact on your business, even if they are in the minority.


A negative review can make a potential customer second guess their decision to do business with you, even if you have numerous positive reviews. It's important to address negative reviews and try to resolve any issues that a customer may have had. This can show other potential customers that you care about your customers and are willing to go the extra mile to ensure their satisfaction.


It's also important to remember that consumers may read negative reviews to see how a business responds and handles any issues. A business that responds promptly and professionally to negative reviews can actually improve their reputation in the eyes of consumers.


In short, both positive and negative reviews can influence consumers, so it's important to pay attention to all of your online reviews and address any issues that may arise.



2. Consumers trust reviews like recommendations from loved ones.

One of the biggest reasons why online reviews are so important is because consumers trust them. In fact, many consumers view online reviews in a similar way to recommendations from loved ones.

Think about it - if you're considering purchasing a product or using a service, you're more likely to trust the opinion of someone you know and trust than an advertisement

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Sign up for our Marketing Mastery Coaching Program

or sales pitch from a business. The same goes for online reviews. When a potential customer sees a positive review from someone they don't know, they are more likely to trust that review and view it as a recommendation from a trusted source.


This is why it's so important for businesses to actively seek out and encourage online reviews. By having a large number of positive reviews, a business can build trust with potential customers and increase their chances of making a sale.


So if you're a business owner, don't underestimate the power of online reviews. Encourage your customers to leave reviews and show potential customers that you are a trusted and reliable business.


3. The more reviews a business has, the better their reputation.

When it comes to online reviews, the more you have, the better. This is because a large number of reviews can help improve a business's reputation and increase trust with potential customers.


Imagine you're considering doing business with a company and you see that they have hundreds of positive reviews. This is likely to give you a good impression of the business and increase your trust in them. On the other hand, if a business has only a handful of reviews, you may be less likely to trust them and may consider looking elsewhere.


This is why it's important for businesses to actively seek out and encourage online reviews. By having a large number of positive reviews, a business can build trust with potential customers and increase their chances of making a sale.


If you're a business owner and you want to improve your online reputation, our reputation management app can help. Our app allows you to monitor what people are saying about your business online and improve your visibility in local search.


J&K Online Development Reputation Management App Dashboard
J&K Online Development Reputation Management App Dashboard

You can see how you stack up against the competition, stay informed with automated alerts, and track your progress with reputation reports. Start improving your online reputation with our app today.



4. Most consumers don't trust advertising and rely on reviews instead.

It's no secret that consumers are bombarded with advertising on a daily basis. From billboards to social media ads to television commercials, it's hard to escape the constant barrage of marketing messages. As a result, many consumers have become wary of advertising and don't always trust the claims made by businesses.


This is where online reviews come in. Many consumers rely on reviews from real people to help them make purchasing decisions, rather than trusting advertising. In fact, studies have shown that consumers are more likely to trust the opinions of others, even strangers, than they are to trust advertising.


This is why it's so important for businesses to actively seek out and encourage online reviews. By having a large number of positive reviews, a business can build trust with potential customers and increase their chances of making a sale.


So if you're a business owner, don't rely on advertising alone to attract customers. Encourage your customers to leave reviews and show potential customers that you are a trusted and reliable business.


5. Shoppers often research product reviews on their phones outside of your store.

In today's digital world, it's common for shoppers to research products and services online before making a purchase. This includes reading product reviews to get a better understanding of the quality and value of a product.


One interesting stat to note is that many shoppers do this research on their phones, even when they are outside of your store. This means that potential customers may be reading reviews of your products or services even if they are physically standing in your store.


This highlights the importance of having a strong online presence and a good reputation when it comes to attracting customers. If potential customers are reading negative reviews of your products or services while standing in your store, they may be less likely to make a purchase.


As a business owner, it's important to monitor your online reviews and address any issues that may arise. Encourage your customers to leave reviews and show potential customers that you are a trusted and reliable business. By doing so, you can increase your chances of making a sale, even if a potential customer is physically in your store.

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6. Reviews shared on Twitter can increase social commerce.

Online reviews aren't just important for businesses, they are also important for social media platforms. In fact, reviews shared on social media, such as Twitter, can increase social commerce and drive more sales for businesses.

Screenshot from Yotpo.com, January 2023
Screenshot from Yotpo.com, January 2023


When a customer shares a positive review of a product or service on social media, it can serve as a recommendation to their followers and friends. This can increase the chances of those followers making a purchase, as they are more likely to trust the recommendation of someone they know and trust.


As a business owner, it's important to encourage your customers to share their reviews on social media. This can help increase the visibility of your products and services and drive more sales.


If you're looking to improve your social media marketing, our social marketing app can help. Our app allows you to post a calendar, track analytics, and access a ready-to-post content library. You can also easily connect to all of your social media accounts, including Instagram, Google My Business, Twitter, and LinkedIn. Start increasing your social commerce with our app today.


7. Reviews are just as important to jobseekers as they are to consumers.


Online reviews aren't just important for businesses selling products or services, they are also important for employers. Jobseekers today often turn to online reviews to research potential employers and get a better understanding of what it's like to work for a company.


In fact, studies have shown that jobseekers view online reviews as important as personal recommendations when considering a job opportunity. This means that the online reputation of a company can significantly impact their ability to attract top talent.


As an employer, it's important to monitor your online reviews and address any issues that may arise. Encourage your employees to leave reviews and show jobseekers that you are a trusted and reliable company to work for. By doing so, you can increase your chances of attracting top talent and building a strong and successful team.


So if you're an employer, don't underestimate the power of online reviews. Pay attention to your online reputation and take steps to manage it effectively. Your company's success may depend on it.


8. A minimum rating of 3.3 stars is typically what customers accept.

When it comes to online reviews, the number of stars a business has can significantly impact their reputation and success. Studies have shown that a minimum rating of 3.3 stars is typically what customers accept before considering doing business with a company.


This means that if a business has a rating lower than 3.3 stars, it may be more difficult for them to attract customers. On the other hand, a business with a rating higher than 3.3 stars is more likely to attract customers and have a better reputation.


As a business owner, it's important to pay attention to your online reviews and strive to maintain a rating higher than 3.3 stars. Encourage your customers to leave reviews and address any issues that may arise to ensure that your rating remains high. By doing so, you can improve your reputation and increase your chances of making a sale.


So if you want to attract more customers and improve your reputation, pay attention to your online reviews and strive to maintain a rating higher than 3.3 stars. It can make a significant impact on your success.


9. Sustainability is a common theme in travel reviews.

When it comes to travel reviews, sustainability is becoming an increasingly important theme. More and more travelers are looking for environmentally-friendly and sustainable travel options, and they are turning to online reviews to help them find the best options.

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In fact, studies have shown that travelers are more likely to choose a hotel or tour company that has a strong focus on sustainability, as long as the price is reasonable. This means that for businesses in the travel industry, having a strong focus on sustainability can be a major selling point and can help attract more customers.


As a business in the travel industry, it's important to pay attention to your online reviews


and address any issues related to sustainability. Encourage your customers to leave reviews and showcase your sustainability efforts to attract more environmentally-conscious travelers. By doing so, you can improve your reputation and increase your chances of making a sale.


So if you want to attract more customers in the travel industry, pay attention to your online reviews and focus on sustainability. It can make a significant impact on your success.


10. 18-34 year olds trust online reviews as much as personal recommendations.

When it comes to online reviews, age can play a role in how much trust consumers place in them. Studies have shown that 18-34 year olds trust online reviews just as much as personal recommendations when it comes to making purchasing decisions.


This means that for businesses targeting this age group, online reviews can be a powerful tool for attracting customers. By having a large number of positive reviews, a business can build trust with potential customers and increase their chances of making a sale.


As a business owner, it's important to pay attention to your online reviews and encourage your customers, especially those in the 18-34 year old age group, to leave reviews. By doing so, you can improve your reputation and increase your chances of making a sale.


So if you're targeting the 18-34 year old age group, don't underestimate the power of online reviews. Encourage your customers to leave reviews and showcase your positive reviews to build trust and attract more customers.


11. Small changes to subject lines can increase the number of reviews received.

Are you looking to increase the number of online reviews your business receives? It might be time to take a closer look at your subject lines! A recent study by Yotpo analyzed 3.5 million post-purchase review request emails and found that certain subject line tweaks can significantly boost the number of reviews you receive.


Here are a few tips to help you get more reviews:


  • Personalize your subject lines by including the customer's name or the specific product they purchased.

  • Show your appreciation by offering incentives, like discounts or prizes, to encourage more reviews.

  • Make a request for a review by asking a question in the subject line.

  • Add some enthusiasm to your subject line with exclamation points (especially if you're in the food or tobacco industry).

  • Don't forget to include your store name in the subject line!

  • Avoid using all uppercase words in your subject lines.

By following these tips, you can increase the number of online reviews your business receives and improve your online reputation. Start getting more reviews today!


12. Reputation management software can pay for itself in increased sales.

If you're a business owner looking to improve your online reputation and increase your sales, our reputation management app is the perfect solution. Our app makes it easy to track and manage your online reviews, respond to customer feedback, and get alerts for negative reviews.



J&K Online Development Reputation Management App Dashboard
J&K Online Development Reputation Management App Dashboard

But the benefits of our app don't stop there. By improving your online reputation, you can also increase your sales and customer loyalty. Our app makes it easy to showcase your positive reviews and build trust with potential customers.


Our app is affordable and easy to use, making it the perfect solution for businesses of all sizes. Plus, with our app, you can have peace of mind knowing that your online reputation is in good hands.


Don't let your online reputation hold your business back. Sign Up with our reputation management app and start improving your online reputation and increasing your sales today.


13. Customers expect a product to have at least 100 reviews before making a purchase.

When it comes to online shopping, consumers often rely on reviews to help them make purchasing decisions. In fact, studies have shown that customers expect a product to have at least 100 reviews before considering making a purchase.


This means that as a business owner, it's important to have a large number of reviews for your products and services. By having a large number of reviews, you can build trust with potential customers and increase your chances of making a sale.


But it's not just about the number of reviews, it's also about the quality of the reviews. Customers are more likely to trust and rely on reviews that are detailed and provide valuable information about the product or service.


So if you want to increase your chances of making a sale, focus on building up your online reviews. Encourage your customers to leave reviews and showcase your positive reviews to build trust and attract more customers.


14. Few travelers post unsolicited online hotel reviews.

When it comes to online reviews, the hospitality industry, specifically hotels, often has a lower number of unsolicited reviews. This means that most travelers don't spontaneously leave reviews of a hotel unless they have a particularly negative or positive experience.


This can make it more difficult for hotels to build up their online reviews and improve their reputation. However, there are ways that hotels can encourage travelers to leave reviews.


One way is to offer incentives, such as discounts or prizes, for travelers who leave a review. Another way is to make it easy for travelers to leave a review, such as by providing a link to a review site in their email confirmation or by having a review station in the hotel lobby.


As a hotel owner, it's important to pay attention to your online reviews and take steps to encourage travelers to leave reviews. By doing so, you can improve your reputation and increase your chances of attracting more guests.


So if you're a hotel owner looking to improve your online reputation, don't underestimate the power of online reviews. Encourage travelers to leave reviews and showcase your positive reviews to attract more guests.


15. Consumers are becoming increasingly suspicious of Facebook reviews.

When it comes to online reviews, consumers are becoming increasingly suspicious of reviews on Facebook. This is due, in part, to the rise of fake reviews and the fact that Facebook does not have strict guidelines for review authenticity.


As a result, consumers are more likely to trust reviews on sites like Yelp or Google, where reviews are more strictly regulated and the authenticity of the reviews is more likely to be verified.


As a business owner, it's important to pay attention to the credibility of the review sites where your business is listed. Encourage your customers to leave reviews on sites with strict guidelines and credibility, such as Yelp or Google, to build trust with potential customers.


So if you're a business owner looking to improve your online reputation, it's important to pay attention to the credibility of the review sites where you're listed. Encourage your customers to leave reviews on reputable sites to build trust and attract more customers.


Boost Your Business's Success with Online Reviews: Tips and Tools from J&K Online Development

As a business owner, you know how important it is to have a good reputation. And in today's digital age, online reviews play a crucial role in building and maintaining that reputation. From influencing consumer decisions to building trust and credibility, online reviews can make or break a business.


But managing online reviews can be overwhelming, especially if you're running a business. That's where we come in. At J&K Online Development, we understand the importance of online reviews and offer a range of services to help businesses manage and improve their online reputation.


Our reputation management app and customer voice app make it easy to track and manage your online reviews, respond to customer feedback, and even get alerts for negative reviews. With these tools, you can take control of your online reputation and focus on running your business.


And don't forget about our SEO agency services. By improving your online visibility, you can attract more customers and increase your chances of making a sale.


Don't let your online reputation hold you back. Contact J&K Online Development today and start improving your business's success. Our team of experts is here to help you succeed.



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