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What is SEO and how does it work?

Updated: Jan 6, 2022

How does online business flourish? How to increase audience traffic? These questions are mostly asked by people. The answer to these questions is SEO. Let's discuss what SEO is. What are its types? And, how does the SEO business work?

Key Benefits for SEO for Small Busineses

What is SEO?

SEO stands for search engine optimization. This is a process that increases the visibility of websites on search engines. It helps in increasing quality as well as quantity of customers. To illustrate, let's consider an example. We have a website which provides web development services. If our website is SEO-based, then search engines will show our website on top to users who are interested in web development.

How does it work?

Search engines like Yahoo, Google, Bing, and many others use bots. These bots work on a particular algorithm which includes spamming all web pages one by one and storing their information in the form of Queue at different indexes. Web pages are placed on a priority queue based on different ranking factors which can be SEO, it is more like sorting them so that the system can pick one easily.

When a user searches for something on the browser, an algorithm takes action and shows user web pages which are placed on priority in the queue. This is how a search engine decides which websites fulfill the demands of the user.

On-Page SEO

On-Page SEO is the process of enhancing your website content by adding different content-related keywords, phrases, meta-titles, meta-description, and related stuff.

Keyword research:

To provide professional SEO services you must include those keywords on your website which demonstrate your content more distinctly. Research on which keywords describe your content in a better way.


MetaData is the participle phrase that informs search engines about the content of a website. Furthermore, try to add content with similar keywords in the metadata.

Enter related links:

In addition to keywords and metadata, one thing which prospers SEO business is the addition of related URLs in your content. This makes content credible.

Off-Page SEO

Off-Page SEO is about increasing the reliability of websites. So, audience traffic will increase because customers prefer the items in which they saw the element of trustworthiness. In Off-page SEO, link building is an important factor. It is a technique when different other sites act as sponsors for your website.

Technical SEO:

Search engines use bots for web searching. These boys work on algorithms. Hence, in technical SEO your target is to make machine-friendly websites. Try to avoid such things which can hinder bot spamming your website. Try to remove those web pages which create the error.

Local SEO:

Local SEO is about attracting an audience through your online presence. Most people usually just enter the name of the company on a search engine to know about their reviews. If you have bad reviews people will automatically get back from your business. Maintaining a good My Business profile is necessary.

Types of business that needs SEO services

Online Business

Online businesses require SEO to promote their work. Because they don't have any other option. If the owner of an online business wants to prosper then they must buy professional SEO services. They can use affordable SEO services to save their money for long-term use.

Real Estate:

People use internet reviews before buying some property, plot, or house.

Pet services:

Pet owners usually search, "best pet services near me". So, the business which offers these services should use SEO so that people can find their website easily.


Hence, as we have that SEO optimization is necessary. If you want to develop a successful online business then you need to look forward to SEO packages. But keeping the demand of SEO, people who were in the SEO business had increased their rates. So what should we do now? The best solution is J&K online Development. This website provides affordable SEO services. They make beautiful, eye-catching websites with proper optimization.

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Bringing digital power to business owner's 


Owner, Kasi Drummer

I help small and medium business owners compete with big corporations by teaching them know how to use search engines like Google and/or creating a Search Engine Optimization dynamic monthly plan.

There are more than 1 billion searches made on Google every day, and only 5% of those searches are for local businesses.


This means that people can find your business but they won't be finding it on the first page of their search.


I show you exactly why this happens, how to fix it, and what you need to do so that your small or medium sized company can compete with corporate giants.

Hey folks, I'm Kasi Drummer the owner of J&K Online Development. I want to bring you information to get your website in front of more people and how to nurture your relationships with your customers.

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