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Writer's pictureKasi Drummer

Why Backlinks Matter for Your Artist Website (And How to Get Them!)

Updated: Sep 19

Hey art babes, let’s talk about something that makes your artist website easier to find: backlinks for artist websites. If you’ve ever wondered why your website isn’t blowing up on Google, even though you’ve put so much work into it, artist SEO might be the missing piece.


A sleek glass bottle labeled "Backlinks: Secret Sauce" sits on a black stone slab with pale pink sauce spilling from it, forming a chain-like shape. In the background, muted grey art supplies such as brushes and canvases subtly blend into the elegant, minimalistic scene. The text reads, "The Secret Sauce Your Website Needs to Shine" in a stylish mix of soft pink and white, creating a high-end, Vogue-inspired aesthetic that emphasizes the importance of backlinks for boosting artist websites.

Think of backlinks like a recommendation from one website to another. The more trusted sites that "vouch" for your art, the more likely Google will show your work to people searching for your style! Backlinks build credibility, traffic, and visibility—organically.


Why Isn’t My Artist Website Ranking?

I’ve heard this frustration before: “I paid for a beautiful website, but it’s still lost in the abyss of Google!” That’s because even if your site looks stunning, without SEO for artists, it’s like hanging your art in a basement. Backlinks are a key ingredient in getting your site in front of art lovers, buyers, and curators.


How Backlinks Help Improve Artist Website Ranking

SEO can sound intimidating, but I’m breaking it down for you. Backlinks are like word-of-mouth in the digital world. Here’s what you need to know:

  • Quality Beats Quantity: It’s not about throwing links all over the web. Aim for high-quality backlinks from relevant sites like art blogs, gallery pages, or publications. One solid link from a respected gallery beats ten from random websites.

  • Personal Connections Matter: In the art world, it’s all about relationships. Reach out to bloggers, art influencers, or fellow artists for collaborations and guest posts that naturally link to your website. This boosts artist website traffic and shows that your art is valuable.


A 3-Month Plan to Boost Your Artist Website SEO

Whether you just launched or have had a website for years, this strategy can help boost your artist website ranking.

  • Month 1: Tidy up your site! Polish your SEO and make sure your pages are optimized with keywords and alt-text. Write blog posts, like behind-the-scenes stories of your process, to start attracting backlinks.

  • Month 2: Start collaborating! Reach out for guest posts, features, and backlink exchanges with other artists or blogs. Secure backlinks from at least five reputable sources this month.

  • Month 3: Expand your reach. Get listed in art directories, pitch exhibits to media, and join online artist communities to continue earning backlinks.


Why You Can’t Skip This Step in SEO for Artists

Without backlinks, your artist website will struggle to get noticed. Artist SEO is already competitive, so this strategy will help you stand out. You don’t need to be an expert—just start with these easy steps, and watch your visibility grow.



Let’s make your art the star it deserves to be!





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