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Writer's pictureKasi Drummer

Case Study: How Your Sister's Pot Shop Doubled Sales with a Custom Website

Meet Your Sister's Pot Shop, a small business crafting beautiful, natural clay ceramics. Like many artists, she started selling her pieces on Etsy and tried using Squarespace for her website. But despite her hard work, sales were slow, and her pottery wasn't reaching as many people as she hoped.


A desktop screenshot of the website of Your Sister's Pot Shop

The Challenge

She felt lost in the crowded online marketplace. With so many sellers on Etsy, her unique ceramics were getting overlooked. Squarespace didn't offer the customization she needed to truly showcase her brand.


She wanted a website that:

  • Matched her sage green branding

  • Told her story and the natural process behind her ceramics

  • Had a solid sales funnel to turn visitors into customers

  • Included features like abandoned cart emails and a newsletter signup


Finding a Solution


mobile version of Your Sister's Pot Shop, a ceramist website

On Instagram, she found J&K Online Development (that's me!). She reached out, hoping to get advice on creating a website that could boost her sales and connect better with her audience.


We scheduled a discovery call where we:

  • Discussed her brand and how to reflect it on her website

  • Identified the design and features she wanted

  • Talked about her goals for increasing sales and customer engagement


Building the Custom Website

With her ideas in mind, I got to work:

  1. Branding and Design

    • Chose a sage green color scheme to match her brand.

    • Created a clean, easy-to-navigate layout that highlights her ceramics.

    • Included high-quality photos to showcase the natural beauty of her clay pieces.

  2. Storytelling

    • Wrote content that tells her story and explains why her small-batch, natural clay ceramics are special.

    • Connected with customers by sharing her passion for pottery and the care she puts into each piece.

  3. Sales Funnel

    • Designed a seamless ecommerce system so customers can easily purchase items directly from the site.

    • Integrated social media links, so when she promotes a piece on Instagram, followers can quickly buy it from her website.

  4. SEO and Keywords

    • Conducted keyword research to find terms people use when searching for ceramics like hers.

    • Optimized her website content with these keywords.

    • Structured the site to improve search engine rankings.

  5. Customer Engagement

    • Set up abandoned cart emails to remind customers about items they left in their cart.

    • Added a newsletter signup to keep her audience updated on new pieces and events.

    • Started planning for an active blog to share insights and boost SEO through regular content.


The Results

We launched her new website on September 10th. In just two weeks (by September 24th):

  • She sold 29 ceramic pieces through her website!

  • Began ranking for two keywords on search engines, even reaching the 60th spot—a great start for a new site.


Why This Worked

  • Customized Design: The website truly reflects her brand, setting her apart from generic templates.

  • Improved SEO: Keyword optimization helped her get noticed by people searching for ceramics.

  • Better Sales Funnel: A user-friendly shopping experience turned visitors into buyers.

  • Ongoing Support: We're continuing to work on her blog and building backlinks to improve her SEO even more.



Your Sister's Pot Shop transformed from feeling lost in the crowd to running a successful online store that reflects her unique artistry. This success didn't happen with a one-size-fits-all solution. It took a custom approach that combined web design, storytelling, SEO, and marketing—all tailored to her needs.


Ready to Grow Your Art Business Online?

If you're an artist struggling to make sales or feeling unseen in the vast online marketplace, let's chat.


Together, we can create a website that not only looks great but also helps your art get the attention it deserves.




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