What is SEO?
SEO stands for Search Engine Optimization. In simple terms, it is the process of improving your website with the intention of appearing on Search Engine Result Pages.
How can I make changes to my website to get people to find me on Google?
The first step is understand how Search Engine Optimization works. Imagine your a tiny little bug on a very large web, there are little tiny spiders that will seek out bugs, wrap them up and go back to the momma spider in the middle to inform her of the new bug. SERPs (Search Engine Results Pages) such as Google and Yahoo is the momma spider who will use little bots to crawl each and every website that is on their web and use many different SEO factors to make a list ranking each website by many different queries. In SEO jargon, these queries terms will be called "keywords" from now on.
In January 2021, there were 1,197,982,359 websites that Google knows about. Here's the thing, there are plenty of websites that Google doesn't know exist because there was zero intention of adding SEO factors into the web design.
As you can imagine, crawling an upwards of 1 billion websites takes an extremely long time. In fact, Google said that it takes between 4 days to 4 weeks to find a new website or an update on a website. They refer this time as the "Sandbox", I always tell each client to expect upwards of 3 months of seeing no results when a new website is made. However, once a good dynamic SEO strategy plan is in place, you should see long term organic growth. Search Engine Optimization is not a practice for short term minded people, just like starting a business, SEO is a plant and watch grow situation.
"I already have a guy that does marketing for me. Why do I need to worry about SEO too?"
That is an extremely good question, and one that I get very often. We can both agree that we are in a huge technological advancement boom, right? In fact, in terms of evolution (hello Bachelor's in Biology Degree), our technological advancements far surpass that of our biological evolution. As technology advances, so does it's users in terms of need of useability. Many SERPs, specifically Google, recognize that people are becoming less patient with outdated technology so they are making updates accordingly. One thing that they are noticing is a lot of people do not like being sold to, people are more inclined to buy or use a service if they were the one searching for it. So Google is changing how they provide content when people are making queries, they decreased the real estate for ads and are spending more time on ranking websites based on keyword terms.
SEO is a fundamental part of digital marketing because so many people are on the internet searching for anything they need. The pandemic has really changed people's use of the internet as well. We realize that we can search for just about anything that we need so making sure that your website is on the first page of any SERP is crucial!