What is SEO?
SEO stands for Search Engine Optimization. In simple terms, it is the process of improving your website with the intention of appearing on Search Engine Result Pages.
How can I make changes to my website to get people to find me on Google?
The first step is understand how Search Engine Optimization works. Imagine your a tiny little bug on a very large web, there are little tiny spiders that will seek out bugs, wrap them up and go back to the momma spider in the middle to inform her of the new bug. SERPs (Search Engine Results Pages) such as Google and Yahoo is the momma spider who will use little bots to crawl each and every website that is on their web and use many different SEO factors to make a list ranking each website by many different queries. In SEO jargon, these queries terms will be called "keywords" from now on.
In January 2021, there were 1,197,982,359 websites that Google knows about. Here's the thing, there are plenty of websites that Google doesn't know exist because there was zero intention of adding SEO factors into the web design.
As you can imagine, crawling an upwards of 1 billion websites takes an extremely long time. In fact, Google said that it takes between 4 days to 4 weeks to find a new website or an update on a website. They refer this time as the "Sandbox", I always tell each client to expect upwards of 3 months of seeing no results when a new website is made. However, once a good dynamic SEO strategy plan is in place, you should see long term organic growth. Search Engine Optimization is not a practice for short term minded people, just like starting a business, SEO is a plant and watch grow situation.
"I already have a guy that does marketing for me. Why do I need to worry about SEO too?"
That is an extremely good question, and one that I get very often. We can both agree that we are in a huge technological advancement boom, right? In fact, in terms of evolution (hello Bachelor's in Biology Degree), our technological advancements far surpass that of our biological evolution. As technology advances, so does it's users in terms of need of useability. Many SERPs, specifically Google, recognize that people are becoming less patient with outdated technology so they are making updates accordingly. One thing that they are noticing is a lot of people do not like being sold to, people are more inclined to buy or use a service if they were the one searching for it. So Google is changing how they provide content when people are making queries, they decreased the real estate for ads and are spending more time on ranking websites based on keyword terms.
SEO is a fundamental part of digital marketing because so many people are on the internet searching for anything they need. The pandemic has really changed people's use of the internet as well. We realize that we can search for just about anything that we need so making sure that your website is on the first page of any SERP is crucial!
"How do I learn more about Search Engine Optimization?"
You are in the right place if you want to learn more about Search Engine Optimization! I am currently working on a HUGE course full of information about SEO. As a busy business owner, I'm sure you have few hours in your day left to give. Fret not! I am creating my course to be worked on for an hour a day. Each course I will be talking you through how to fix your SEO while teaching you the value of each step. By the end of the course, your website will be completely optimized. All you have to do is keep up with the monthly SEO and CRM, then prepare yourself for website traffic growth!
Start learning with our FREE Class to Optimize your Google My Business right now.
"How does Google decide which order to rank different websites by different keywords?"
There have been over 100 updates to Google's algorithm since it's creation in 1998 to figure out this exact question. There are many different types of bots that will crawl a website, and each of those bots has an AI that will search for specific a code on each website. They will read the code and rank that specific code segment (part of your website like an image) with a ranking system of 1-100. There are thousands if not millions of different bots that will rank each element differently, a few of these bots are exclusively looking at the words on your page to find keywords. Google will then make a master list of websites based on elements they find important and specific keywords within your website.
It's really a SERPs world and we are just playing in it. Luckily, there were some angry people being angry about not knowing this information and now Google and many other SERPs are required to provide us with most of their information about their algorithm. Even luckier for you, I will send you all of the updates that you need to know to stay on the first page of Google. Sign up below for more information. Come on it's free, no sales pitch. I just want you to have all the information you need to keep your business growing.
"What are the elements of Search Engine Optimization?"
I thought you'd never ask. Search Engine Optimization is like a well made watch, there are hundreds of tiny cogs that work together to make the whole watch work. Just like a website on an SERP, if one cog stops working, then the whole watch stops working. Let's start with the first broad categories....
As the name describes, these are all things located on your website. Anything that either yourself or someone else adds to your website, that is on page SEO. This is the part that is entirely under your control and you have the ability to update as you see fit. You should focus on this part first when building or updating a website.
The title of an article, the use of keywords with relevance to your content and domain authority, image compression, well researched content with 3% keyword potency and so much more will be individually ranked by bots to determine if your website belongs on the first page of Google. To make it easy, I have grouped the many different elements into 3 different categories.
The search engines aren't just ranking your website based on what is on your website, they want your website to interact with other websites. Off site SEO is mainly out of your control....or is it? I am currently making a course called How to SEO like a PRO! It will be filled with good backlink practices and maintain a positive digital presence. Sign up to get it FREE when I launch the course.
Off Page SEO is split into three categories: