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Website

Performance

Page Experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. 

Page load time is one of the strongest indicators of user experience on the web. In fact, including a performance budget in a website’s design process has been shown to reduce page load times by up to 50%. But page load time alone can be misleading. 

Google’s page experience algorithm update started to roll out Summer 2021 and continued to be updated until now. The page experience update considers several signals that go into creating an optimal browsing experience for users.

The update will drive a better search result page before, during and after a user clicks on the search results link. It is designed to provide a better experience when users are going through Google’s search results pages, which could include fewer ads or more useful information shown on the SERPS.

Understanding how page experience affects your ranking

Page Experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. 

Page load time is one of the strongest indicators of user experience on the web. In fact, including a performance budget in a website’s design process has been shown to reduce page load times by up to 50%. But page load time alone can be misleading. 

Google’s page experience algorithm update started to roll out Summer 2021 and continued to be updated until now. The page experience update considers several signals that go into creating an optimal browsing experience for users.

The update will drive a better search result page before, during and after a user clicks on the search results link. It is designed to provide a better experience when users are going through Google’s search results pages, which could include fewer ads or more useful information shown on the SERPS.

  • Core Web Vitals: See our guide to Google’s Core Web Vitals.

  • Mobile usability: A page must have no mobile usability errors.

  • Security issues: Any security issues for a site disqualify all pages on the site from a Good status.

  • HTTPS usage: A page must be served over HTTPS to be eligible for Good page experience status.

  • Ad Experience: A site must not use advertising techniques that are distracting, interrupting, or otherwise not conducive to a good user experience.

google-core-web-vitals.jpg

LCP

Right now, the largest contentful paint (LCP) is considered a more accurate way of measuring when the main content on a web page is loaded, rendered, and visible to users. In this instance, what content is considered “largest” factors in both its actual screen area and its weight, or the size of the data needed to render that content.

For example: If you were browsing a news website on your mobile device and opened an article, the LCP for that page would likely occur when the main featured image of the article has finished loading. At that point, any additional images or fonts could slow down the effective time-to-first-paint (FTFP), or the time it takes for the browser to render the above-the-fold content of a page.

FID

Timing is everything - and more often than not, that means your site isn't responding in a timely fashion. Web pages are like little robots, a bit like your car. They all have to be loaded before they can take you anywhere or do anything, and this means that it takes time for an engine to start up and get warming up before the wheels will even turn. 

Reduce your page loading times and by improving how quickly your page renders content.

CLS

Cumulative Layout Shift (CLS) measures the visual stability of web pages by quantifying the frequency of unexpected layout shifts that occur when users browse the page. If you’ve ever been frustrated when trying to read an article or tap a button, only to have the page move unexpectedly and force you to lose your place or tap the wrong button, then you’ve been a victim of bad CLS.

Why is this important?

 

Delivering seamless experiences to their customers is of paramount importance, no matter what the industry. In the fast-paced and competitive world of eCommerce, businesses should focus on delivering anything and everything they can to make sure their online business can be as successful as possible. But with the dawning of a digital age, how are businesses going about it? 

Better web performance gives greater credibility

As soon as someone visits your company website, you've already made a great impression. However, that impression is limited to the design and content of the website – how your customers feel about it must be backed up by a good user experience. Below are a few tips to help increase customer happiness and trust with their interactions on your site.

  1. The more interactive an interface is, the more patient customers will be while using it. This means considering things like clear layout design and logical page navigation menus to make use of large screens.

  2. If a customer is having difficulty finding an answer to their own question, provide a help option instead of simply walking past it. This decreases the chance that customers will abandon the website altogether.

  3. Add the benefit of not just one type of device but multiple devices . While this may seem like an ideal solution for businesses catering to an online audience, it can present a challenge in terms of search engine optimization and user experience.

Higher Google Ranking for Discoverability

It's no secret that Google has been working on its algorithm to rank websites in a more advanced, accurate and sophisticated manner. Along with many other factors like quality of content, backlinks, website traffic, etc., Google has now also started factoring in the Mobile-Friendliness of the website.

 

In the past, since mobile version of websites were not as popular as desktop versions, a website owner did not really give much importance to the mobile versions of their websites. Today, thanks to smartphones and other mobile devices becoming more and more popular, Google has now started ranking both the full and shorter versions of webpages differently.

Quality content to generate sales and better outreach

Today, in a competitive business world with many brands vying for the same customers, trust is everything. A company with plenty of happy consumers will always trump one that has been short-changed by its customers. But how do you build trust amongst your customers? One crucial way to do so is through effective content on your website.

As per an estimate, nearly 77% of the consumers read online content related to a product or service before opting for the same. More specifically, it is the FAQs, product reviews, instructional details and related information that help customers in deciding to buy a product or not.

Once the company has trust among the customers, it becomes a no-brainer for the company to provide quality content on its website. An effective content plan can help your brand stand out from the rest. Not only will you get more business from your customers, but you will also win more value for money.