Starting a new business can be quite a bit of hard work. Let me know if this sounds like you, you have found a product or service that you believe in but you aren't sure who would be interested?
Narrowing your customer or client base can help you lower lead expenses, create a website and social media page that caters to that audience. If the thought of narrowing your market feels overwhelming, start with the basics. Ask yourself, where is your audience spending time and where would they find your business?
For some of my client's, their audience was on Facebook. Facebooks analytics are really insightful and people are also not shy about their opinions. Wherever you think your audience is I would suggest running a pretty extensive social media campaign. We will go over exactly how to do in this blog post. When you boil it down you want to post multiple times a day, post on stories and engage with the commenters and you are going to use Facebook Boost to increase your audience reach.
Here’s some sobering news for Facebook marketers: organic reach is down to 5.2%. You simply can’t rely on the Facebook algorithm to get your organic content in front of all the users you want to reach. Even people who like your Page may see just a fraction of what you post.
What is a Facebook boosted post?
The Facebook boosted post is a simple ad that anyone can create quickly and easily. It gets people to your page by sharing promotional posts if someone has already liked or followed it. But like any other type of Facebook ad, you have to pay for these promoted posts.
The more people it gets to your page, the more you will be able to sell your services or offer discounts. For example, a wedding photographer may pay a few cents per pixel for every person that sees this post. Or a weed delivery service would pay $0.01 per click. If you want to increase engagement and make sure people are reading your Facebook page, this is the way to go.
Benefits of Facebook boosted posts
Facebook users can now make the content of their posts go viral with the new Boost Post button. This is great news for all business owners because they'll have an easier time getting their Facebook ads in front of more eyeballs without having to spend money on paid promotions.
Boost Post is designed to help business owners get more engagement and reach more users on Facebook. Engagement, meaning likes, comments and shares, lead to a higher level of trust among their followers and a greater organic presence on social media that translates into more website traffic.
You can reach more people that relate to your business message. Facebook is a great way to get your content seen by more people than those who already like your page. Boosting posts on Facebook allows you to reach more of the right people and spread the word about your business, event or product. Boosting a post extends your audience beyond people who already like your page by targeting Facebook users in the geographic areas, demographic groups, and interests that make up the ideal audience for your business or brand at any point in time (this is called audience expansion).
It is incredibly easy to do! You can create an ad campaign with the Boost feature in just a few minutes. Since it is not a traditional ad, there is a lot less moving parts to focus on.
You get access to extensive analytics. When you boost a post, you get access to analytics that show you how well the post performed. This helps you learn what works best for your Facebook marketing goals, so you can refine your Facebook strategy over time.
How is Facebook Boosted Post different from Facebook Ads?
Facebook posts are a great way to start conversations with your ideal audience. They can also be incredibly effective when it comes to getting the word out on your latest campaign or event. But if you want a more targeted approach, try boosting posts — Facebook's professional-level form of advertising.
Boosted posts are the best option for businesses that have already created a Facebook business page and are looking to create a website more suited to your ideal audience.
Hootsuite has a perfect diagram that demonstrates the difference between typical ads and boosted posts.
How to Boost a Facebook Post?
It is very easy to boost a post but first you need to make sure that you are posting quality content that is going to get your audience's attention. You want high engagement so post something that poses a question or creates dialogue. This is not the time to be hard selling people on your product or services.
Go to your Facebook Page
Scroll down to the post that you want to boost and click the button on the bottom right that says "Boost".
Select the Goals for your post. I usually start off with "Get more engagement" so you can actually hear from these people. However, you can chose whatever goal that is necessary for your business.
Choose what the call-to-action button in your Facebook ad will say.
Choose the audience for your boosted post. You can choose an audience of people who already like your Page, people who like your Page plus their friends, or a new custom audience using Facebook’s targeting options. The broad targeting categories include gender, location, and age. You can also use the detailed targeting options to narrow down your audience quite a bit.
Choose the duration and time. I recommend boosting for at least 3 days.
Select your budget. Minimum should be $5 a day.
